BYLYN

For this private Pilates studio in Belgium, located in a beautiful setting surrounded by nature, we crafted the brand storytelling, the strategic foundation of the brand, the visual identity, and the social presence.

During the initial brand exploration, we discovered that the use of lines, echoing the movement patterns of Pilates, would become a defining element in the design language. We also aimed to convey a sense of trust and the power of simplicity.

This is reflected clearly in the primary logo: the letters and lines speak for themselves, subtly forming the name BYLYN without over-explaining. The letterforms also return in the monogram, offering a graphic, modern aesthetic that subtly nods to the linear motion of Pilates.