A dark background with a beige text box that contains the word 'LIGNE' in large, bold letters. The text box also has smaller text indicating that the product is designed in Copenhagen, handmade in Portugal, and that it features iconic hats to elevate your everyday style.

Visual Identity. Branding. Print & Packaging, Art Direction. Brand Consultancy

Person wearing a denim jacket and holding a MacBook laptop with an apple logo, standing against a plain wall.

We design and lead intentional brands for thoughtful founders

At Ame Agency, we build brands with clarity from within.
Shaped by vision, crafted with care. 
We believe branding isn’t just about making visible what you do, but making people feel why it matters. Calm is our strategy. Simplicity our language. Our aesthetic is effortless, layered and intentional. With a sharp eye for form, quality and meaning. We partner with founders to translate the core of their business into a clear foundation and a refined visual identity.

Always in harmonious interaction between people, brand and product.

  • Visual Identity

    We design a recognizable brand that brings coherence and character. From logo to imagery, every detail created with intention. The result is a brand identity that feels true to your vision across every platform and touchpoint. This includes brand strategy / storytelling + visual identity.

    A close-up of a pear and half an orange on a dark surface with Dutch text overlay.
  • Packaging

    Bring your brand into the physical world through designed touchpoints that create recognition and add  to your brand experience. Think about business cards, gift cards, invitations, product packaging or branded online materials such als publications e-books or templates. Material choices and production support also available.

    Printed booklet of a coffee brand at the Amsterdam Coffee Festival, Lanka Coffee, Floortje Louise flower
  • Digital Design

    A custom website (landingspage, 3-page or 5-page) thoughtfully designed and developed to align with your brands visual identity while engaging with your audience. Either on Shopify or Squarespace. A place to showcase what your brands stands for, make your audience feel seen, be clear about your offer and various contact options.

    Beige creative studio in Amsterdam, table setting with Frama design chairs
  • Creative Direction

    An on-brand campaign starts with a clear and intentional creative direction. We create an inspirational guideline for your photoshoot or video campaign covering the concept, strategy, story, styling, location, shotlist, lighting and usage, so every detail feels aligned with your brand.

    warm creative direction for a Netherlands based coffee brand
  • Social Media

    Build a cohesive, on-brand Instagram presence that connects with your audience and drives growth. Creating a social media presence that is consistent, intentional, and recognizably yours.

    A woman looking at moodboard images of perfume bottle, ceramics, yoga studio and branding spread on the ground
  • Brand Consultancy

    Ongoing guidance and strategic partnership for brands ready to move beyond the present and anticipate what’s next.

    A woman walking in a beige creative studio, table in front of with laptop and paper designs
Wicker basket, white electronic device, and white earphones on a wooden chair with a dark finish.

Ame=Soul

We design and lead intentional brands for thoughtful founders

Imagine a world where the connections between people, brands, and products create a symphony of harmony. We embrace the idea that through nurturing these relationships, we can inspire meaningful change together. Each gentle interaction holds the potential to make a positive impact, and we believe that collectively, we can transform our world for the better.

A woman with short dark hair, wearing a white t-shirt and light-colored jeans, sitting on a black stool against a plain white wall.

Visual Identity. Branding. Art Direction. Brand Consultancy.

Ame Philosophy

“In a gentle way, we can shake the world.”