Cafēn

Branding / Creative Direction / Print & Packaging / Consultancy

We developed the brand identity for Cafēn, a coffee brand built around a love for exceptional coffee and the everyday rituals surrounding it. With a focus on quality, craftsmanship and connection, Cafēn brings a considered approach to coffee that feels elevated yet accessible. The brand celebrates the care behind every cup, creating a distinctive identity rooted in simplicity, quality and a genuine appreciation for coffee.

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  • Brown background with white text forming the word 'DETAIL' in a circular pattern at the top and a quote at the bottom saying, 'A study in proportion, led by precision.' attributed to Mina, Founder Outlined.
  • Abstract geometric art featuring a large circle in the upper section and a smaller circle within a square in the lower section, both with clean lines and minimal design.
A workspace with printed brochures titled 'LIGNE', an open laptop, and scattered papers.

How we transformed Cafēn

For Cafēn (Coffee, we developed a visual identity inspired by Japanese craftsmanship, balancing intentional simplicity with warmth and character. Building on the existing logo, we introduced a submark and monogram to create a more versatile identity system. At its core is a series of bespoke artworks for the packaging, each inspired by changing light and seasonal transitions rather than traditional flavour illustrations, giving every coffee its own character within a cohesive visual system. An earthy colour palette, tactile materials and clean, balanced typography bring depth and energy to the identity, creating a recognisable visual language designed to extend across packaging, merchandise and future brand experiences.

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