Design blueprint of a stylized letter Q made of dashed lines, with guiding grid and dotted lines.
Two women riding horses through a grassy field at sunset, with trees in the background.

Ligne
Branding/Packaging/Social Media

The design philosophy behind Ligne is rooted in elevating the everyday and a warm vintage feel. The logo features a serif font with characteristic features. The monogram combines the letters in a way that defines the brand as well: blending tradition and modernity.

Ligne introduces a collection of iconic hats that seamlessly blend style and functionality, designed in the heart of Copehagen and meticulously handmade in Portugal. These hats are crafted to elevate your everyday outfits, providing a distinctive retro vintage feel that resonates with modern sensibilities.

Work With Us
  • Close-up of a book with the word LIGE overlaid, text indicating design in Copenhagen and handmade in Portugal, and a tagline about iconic hats to elevate your everyday.
  • A collage of various images including a clothing rack with beige and brown garments, a person with long hair touching a white horse, a black and white photo of a woman with braided hair, a person lounging on a blanket, an abstract painting on a wall, a person wearing a hat sitting on a horse, and a window with a sunset view.
  • Dark background with white dashed line sketches and text about hats designed in Copenhagen and handmade in Portugal, emphasizing their iconic style to elevate everyday outfits. Additional text mentions tech sketch, logo pack, brand identity, and line.
  • A color palette chart featuring five circles in shades of beige, brown, gray, and black, with labels indicating colors: Almond, Ice blue, Umber, and Coffee. The background is light beige, and additional text mentions design origins from Copenhagen and Portugal, and the purpose of the design to elevate everyday styles.
  • A close-up of a brown box with a round logo, partially open, with another similar box partially visible beneath it, all placed on a white surface.
  • A beige and dark brown wooden object with a white logo in the center, set against a semi-transparent background of mountains and snowy terrain.
  • Close-up of a black background with white text that reads, "Our iconic hats are a testament to the blending of tradition and modernity."
  • A packaging design featuring a dark background with a brown rectangular label displaying the word 'LIGNE' and a beige strip at the bottom with small text mentioning Copenhagen, Portugal, and uplifting language.
  • A vertical sign with the word "LIGNE" hanging outside a brick building with large windows and decorative stone accents.
  • A marketing flyer featuring dark brown background and white text promoting a collection of handmade hats designed in Copenhagen and Portugal, with an abstract logo at the bottom.
A desk with various printed papers and booklets, a laptop, and a person's hand holding one of the booklets.

How we transformed Ligne

We translated Ligne’s design philosophy into a warm, vintage-infused brand identity that complements their curated collection of handmade hats. By balancing a characteristic serif logo with a modern monogram, we bridged the gap between traditional Portuguese craftsmanship and contemporary style. Every element was designed to reflect the tactile, premium quality of the product itself. The final result is a distinct and cohesive visual world that positions Ligne as an everyday luxury, effortlessly connecting retro sensibilities with a modern audience.

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