Outlined by Doctors
Branding / Socials / Signage
We created the complete brand strategy and visual identity for Outlined, a medical aesthetics clinic that focuses on "quietly exceptional" results through minimal intervention. Built on advanced expertise and facial harmonization, the brand bridges medical precision with a warm, high-end experience. Working closely with Bob van Zonneveld Interior Design, we extended the brand's sophisticated aesthetic into the physical space, ensuring a seamless connection between the visual identity and the clinic's environment.
How we transformed Outlined
We built the brand strategy and visual identity for Outlined (Amsterdam), grounding the brand in their philosophy of medical aesthetics. The primary logo features a symmetrical fusion of the letterforms, visually mirroring the concepts of proportion and facial harmonization that define their treatments. To bring this clean, sophisticated identity into the physical space, we designed the exterior and interior signage alongside custom window stickers. This visual system works hand-in-hand with the interior design by Bob van Zonneveld (Interior Design), creating a safe and premium clinic environment that perfectly reflects their expert approach to skin longevity.
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Cafe Auguste
August, 2025
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Ligne
March, 2025
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House of I Am
March, 2024
