BYFREY
Branding / Visual Identity

We created the brand identity for BYFREY, a hair and body care brand for childeren rooted in over 60 years of family expertise in cosmetics. Founded by Freya, who grew up around her family’s production business in Germany, BYFREY brings a new perspective to mild, science-led care for sensitive skin. The identity balances clarity with warmth, combining a bold sans serif with a humanist monospaced typeface and a muted palette of earthy browns, off-white, black and soft greens. The result is a considered visual language that feels trustworthy and approachable, giving a new generation of care a distinct personality.

Work With Us
  • Brown background with white text forming the word 'DETAIL' in a circular pattern at the top and a quote at the bottom saying, 'A study in proportion, led by precision.' attributed to Mina, Founder Outlined.
  • Abstract geometric art featuring a large circle in the upper section and a smaller circle within a square in the lower section, both with clean lines and minimal design.
  • A metal A-frame signboard with the words 'OUTLINED BY DOCTORS' and a geometric logo, placed outside in front of stone steps and a building entrance.
  • A white sheet with the word 'OUTLINED' at the top, containing a faint circular outline and grid. The sheet has labels 'DOCTOR-LED,' 'AESTHETIC,' and 'REFINEMENT' at the top and a small logo of a circle divided into sections at the bottom.
A workspace with printed brochures titled 'LIGNE', an open laptop, and scattered papers.

How we transformed BYFREY

For BYFREY, we developed a visual identity that brings together scientific precision and a more human approach to hair and body care. The typography pairs a bold sans serif with a humanist monospaced font, while a muted, natural colour palette adds warmth and depth.

Whitespace gives the identity room to breathe, while the packaging becomes a canvas for storytelling. From product labels to wrapping paper, each element serves a purpose, making information clear and the everyday experience of care feel thoughtful and considered.

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