Close-up image of a woman with closed eyes and sunlight casting shadows on her face, divided into two halves with the title 'De Ayurveda Kliniek' in the center.

De Ayurveda Kliniek

Branding/Packaging

The visual identity of De Ayurveda Kliniek reflects the core values ​​of the philosophy. Warm, earthy colours were chosen that are reminiscent of healing herbs and the richness of nature. The combination of modern, fresh fonts with traditional elements symbolises the timeless relevance of Ayurveda in the contemporary world.

The heart of the visual identity is the monogram, in which the letters D, A and K come together in a harmonious and refined design. If you look closely, you will see two leaves from nature in the monogram - a subtle reference to the deep connection between Ayurveda and the natural world. The monogram and the written logo share the same style elements, which makes them a strong and coherent whole.

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  • A pear and half an orange with a black background, with overlay text that reads 'De Ayurveda Kliniek' and smaller text listing services.
  • A quote about Ayurveda and its teachings on cherishing our innate nature, loving, and honoring who we are, attributed to Prana Gogia, set against a brown background.
  • A smartphone displaying the text 'DE AYURVEDA KLINIEK' on its screen, placed on a flat surface with shadows of leaves cast over it, beside a white circular object with an embossed logo, on a neutral background.
  • The image shows a blurred screenshot of a website or app layout with images and text sections, divided into three main parts, with a dark background.
  • A promotional poster for 'De Ayurveda Kliniek' featuring images of a leaf, a person with closed eyes, and a minimalist interior, with date August 2024 and agency name 'AME Agency'
  • Close-up of a white circular object with a faint engraved logo, lying on a beige cardboard surface, casting a shadow.
A person holding a brochure titled 'LIGNE' beside a laptop on a table with papers and magazines scattered around.

How we transformed De Ayurveda Kliniek

We brought the philosophy of Ayurveda full or heritage into the modern world by creating a grounded, harmonious visual identity. By combining fresh, contemporary typography with a warm palette of earthy colors reminiscent of healing herbs, we balanced tradition with a clean, modern aesthetic. The heart of the transformation lies in the custom monogram, which elegantly merges the letters D, A, and K with a subtle nod to two natural leaves, symbolizing the deep connection to the natural world. The final result is a cohesive, refined brand identity that communicates trust and holistic well-being.

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