House of I Am

IAMAUREEN became House of I Am. A fitting and inspiring continuation of what Maureen has built up in recent years. A new vision and visual identity for the coming years. Together we delved into her brand purpose, brand values ​​and brand story, in which the philosophy of Ikagai played a leading role. Slowly the design came about, a logo with Japanese influences. The influence of Ikagai can be found throughout the entire Visuals identity, from the earthy colours, the tranquility, the matching fonts and the graphic elements. We completed the project with a social strategy and design.