White textured surface with a simple line drawing of a dress or skirt.
Smartphone resting on a beige upholstered chair with text on the screen that reads 'De Keizersnede Club'.

De Keizersnede Club

Branding/Packaging/Campaign

Sanya and I met through our collaboration for an Instagram Glow-Up. It was a huge compliment when she asked us to design her logo and monogram and give her brand more depth. For De Keizersnede Club we were looking for a logo that exudes professionalism, femininity, elegance, timelessness and simplicity. At the same time we wanted the icon to have a hand-drawn feel (it was ultimately completely hand-drawn) with an abstract look and feel, with the letters D, K and C reflected in the monogram. In 2024 we’ve added the creative direction for a video + photoshoot, the photography itself and packaging + giftcard design.

Work With Us
  • A white and a brown card on a beige textured surface. The white card reads 'embrace your golden scar as a gift,' and the brown card reads 'De Keizersnede Club' with a small stylized icon.
  • Exterior of a modern building with large glass windows and beige facade, with a sign reading "De Keizersnede Club" and an entrance sign in Dutch.
  • A smartphone lying on a cream-colored cushioned surface displaying a screen with text 'De Keizersnede Club' and a small icon at the top.
  • Text over a blurry brown backgroundreading 'De Keizersnede Club'
  • Close-up of a modern clock with a minimalist design, showing the minute hand, on a wall with a wooden panel background and pink metal bars.
  • White textured background with a simple embossed outline of a face, featuring a half-circle for hair, a vertical line for the nose, an upside-down U for a mouth, and a small diamond shape below.
  • A brown booklet inside a light-colored wooden box, with the text "De Keizersnede Club" and a symbol on the cover.
  • Collage of social media posts and a phone screen showcasing content related to a personal note about a healing process involving a cesarean scar, including images of a newborn, a woman, and related treatments and reviews.
A person flipping through a brochure labeled "LIGNE" on a desk next to a laptop computer.

How we transformed De Keizersnede Club

We partnered with Sanya to bring more depth to De Keizersnede Club, evolving our initial Instagram collaboration into a complete brand identity. We designed a logo system that balances professional credibility with a soft, elegant femininity. The heart of the brand is a completely hand-drawn, abstract monogram that subtly weaves together the letters D, K, and C. Later on, we expanded this visual world by leading the creative direction and photography for their video and photoshoot, while also designing their custom packaging and gift cards. The final result is a timeless, cohesive presence that feels deeply personal yet fully established.

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