A wooden mortar and pestle with a bundle of herbs or dried flowers. Next to it are a white card labeled 'waardebon' and a pamphlet with the title 'ISVARA Ayurvedic Wellness' featuring a close-up of a person's back.
Close-up of a light-colored paper or card with a subtle logo or symbol printed near the bottom.

Isvara
Branding/Packaging/Social Media

We were responsible for developing the branding for Isvara - Ayurvedic Wellbeing. This included creating the brand name and designing the visual identity. The inspiration for the logo came from the symbol used by old pharmacists, who often incorporated a snake into their signage. We modernized this concept by incorporating an 's' from Isvara and the idea of 'the earth as our medicine' into the brand mark.

Work With Us
  • Cover of a booklet titled 'Isvara' with a photo of an arched, minimalist white interior space on the cover.
  • A two-page digital magazine layout in a soft, neutral palette with text sections and a grid of nine images featuring abstract art, natural decor, a person in underwear, a beach scene, and food.
  • Close-up of a white object with a subtle embossed logo or symbol near the bottom right corner.
  • A wooden mortar and pestle, a wedding brochure for Isvara, and a gift card on a light-colored surface.
  • Text on a blurred background that says 'AYURVEDIC • WELLBEING ISVARA THE EARTH AS OUR MEDICINE'.
  • Smartphone screen displaying an Instagram profile for isvara.ayurvedic, with posts related to wellness, Ayurveda, and natural imagery including plants, pottery, and fabrics and a quote by Sebastian Pole about consciousness.
A workspace with printed brochures titled 'LIGNE', an open laptop, and scattered papers.

How we transformed Isvara

We built the entire foundation for Isvara - Ayurvedic Wellbeing from the ground up, starting with the development of the brand name and followed by a complete visual identity. For the logo, we drew inspiration from traditional pharmacy signage and modernized the classic snake symbol, shaping it into the 'S' from Isvara to reflect the idea of the earth as medicine. To bring the brand world to life, we directed a visual story that feels both grounded and premium, with photographer Jitske Hagens from Wij Zijn Kees capturing the photography on location in Portugal. The final identity beautifully balances historical wellness roots with a clean, contemporary aesthetic.

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