Two baristas work behind a counter at Norm Bakery, with a chalkboard displaying sizes on the left and coffee beans on the right.
White paper bag with blue logo of a hand making an OK gesture and the words "NORM BAKERY" underneath.

Norm Bakery

Branding/Packaging

A coffee place and bakery focused on artisanal sourdough bread and pastries while bringing people together. The design philosophy behind Norm is rooted in simplicity and warmth. The logo has clean nordic shapes with a soft rounding which comes back in the hand drawn brand icon. The colors of the brand exist of browns and a pop of light blue to give it a light and less serious approach, while maintaining the clean brand identity.

Work With Us
  • Glass door with a logo of a hand making an 'OK' gesture with an eye in the middle, the text 'NORM BAKERY' and opening hours 8:00-16:00, open every day.
  • A speckled beige bowl with a business card inside that says "NORM Bakery" with an illustration of a hand forming an OK gesture.
  • White paper bag with the logo of a hand making an 'OK' gesture, and the words 'NORM BAKERY' printed on it.
  • Two baristas working behind a coffee counter at Norm Bakery, with a menu board on the wall and coffee brewing equipment on the counter.
  • A circular sticker with a stylized blue hand forming an eye shape, attached to the white paper surface.
A desk with printed brochures, a laptop, and papers. The brochures have the word "LIGNE" on them and are being held by a person's hand.

How we transformed Norm Bakery

We took Norm Bakery's focus on artisanal craftsmanship and translated it into a warm, inviting brand identity. By combining clean Nordic shapes with a soft, hand-drawn icon, we gave the specialty coffee and sourdough concept a grounded, human feel. We balanced the clean aesthetic with a thoughtful color palette, using rich browns to reflect the bakery's roots paired with a pop of light blue to keep the overall identity approachable and lighthearted. The final result is a distinct, welcoming visual world that positions Norm not just as a bakery, but as a central community gathering place.

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