Woman with dark hair, wearing earrings and a beaded necklace, standing with her back to the camera in front of a wall with photographs and images attached.

Rock Your World

Branding/Packaging/Social Media

For Rock Your World we are mainly responsible for the social media design and storytelling. Each month we design new posts according to the themes of ‘The Selfcare Journal’ to engage, inspire and connect with their target audience. Next to their social presence we created their product campaign in Ibiza. We were responsible for the creative direction, styling, location sourcing and photography. Last but not least we designed part of the packaging.

Work With Us
  • A large beige textured vase with a dry, leafless branch inside it. In front of the vase are two notebooks, one dark brown titled 'The Selfcare Journal' and one pink titled 'The Notebook'.
  • A woman practicing yoga outdoors at sunset, stretching with her arms raised and sunlight shining between her hands.
  • A woman with dark hair, wearing a black sleeveless top, gold earrings, and a pearl necklace, looking at photos and notes on a white wall.
  • Close-up of a corner of a beige desk with a pink and red quote poster about mind, heart, and universe, placed on the surface, and a white sticker with red text that says "ROCK YOUR WORLD" on the edge of the desk.
  • A collage of items including a mason jar with a pink beverage and a straw, white over-ear headphones, a pair of burgundy and white Adidas sneakers, a burgundy journal, a small amber medicine bottle, a pink glass, and a burgundy pen. The background is beige, and the text at the top reads "Morning routine," while at the bottom, it says "Rock Your World."
  • Close-up of a burgundy-colored book titled 'The Self-Care Journey' with the subtitle 'Find Your Flow' and the phrase 'Rock Your World' at the bottom.
  • A woman sitting on a beige upholstered bench with a cushion, holding a book, wearing a dark long-sleeve top, black leather skirt, and tall brown leather boots, with large gold hoop earrings and jewelry, in a room with white walls, a small window, and rustic decor.
  • Collage of four images displaying various products and items, including a book, a pair of beige headphones labeled "Selfcare playlist," a plate of figs with the text "Flow mee met de natuur," and a green and white mug.
A person organizing brochures on a desk, with a laptop nearby. The brochures have the title 'LIGNE' and show abstract designs.

How we transformed Rock Your World

We partnered with founder Hanneke Peeters to elevate Rock Your World’s digital presence and visual storytelling. By translating the monthly themes of ‘The Selfcare Journal’ into a cohesive social media design system, we created an engaging space that truly connects with their audience. To bring the brand's essence to life physically, we led the creative direction for their product campaign in Ibiza, managing everything from location sourcing and styling to the final photography. Combined with our updates to their packaging design, the final result is a unified, lifestyle-driven brand world that seamlessly bridges soulful storytelling with a premium and conscious aesthetic.

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